The toy-giant draws on a combination of nostalgia and function to boost holiday sales. Good for them. How can the rest of us replicate that experience?
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The five fundamentals to master before going global
Read moreBrewDog makes a promise to review its work culture and vows to learn from its mistakes. Here’s the gist, and CRM angle
Read moreSee how the brand's latest CRM practices are spot on
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Modern marketing is data-driven, but many work cultures are not. How can brands implement data policies across organizations and diverse teams?
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In 2011, Coca-Cola created a cultural phenomenon with a simple marketing campaign
Read moreThe toilet paper brand is on a roll with its new collectible crypto digital art
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A look at how the pharmaceutical giant’s website and digital efforts have evolved over the years to get to where it is today
Read moreFrom Starbucks to McDonalds, here are 11 brands that understand that strengthening customer relationship is a strategic mindset
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Discover how the outdoor clothing and recreation brand treats customers – post-corona
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