Black Friday

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Black Friday 2021: a Whole Month of Marketing

Brands have transformed Black Friday from a single event to weeks of promotions that send the message: shop early, buy often.

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Walmart Attempts to Lure Members With Early Black Friday Deals

The retail giant enters the increasingly populated early-holiday marketing arena and doing so combines acquisition and retention efforts

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This Is Not Your Father’s Black Friday

Adapting to the new shopping reality under a pandemic

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Black Friday vs Cyber Monday—How Brands Can Make the Most of Both

Make the most of Black Friday and Cyber Monday

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Black Friday 2019: 10 Things Smart Retailers Do to Get Customers In the Door

Times've changed. This year's Black Friday isn't last year's. Here's what you can do to make the most of it.

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5 Tips to Keep Customers Engaged After Black Friday/Cyber Monday

Keep customers engaged during the holiday frenzy by creating a memorable, branded holiday experience

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Black Friday Might Be Damaging Your Brand

Is the popular shopping 'holiday' failing to turn profits?

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How Brands Should Prepare for China’s Singles Day

Singles Day encourages consumers to treat themselves, becoming the world’s biggest sales holiday

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Try Something Different: A Holiday Marketing Guide

'Tis the season for happy customers'. These strategies will leave customers feeling jolly well past the holidays

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A Thankful Customer Is A Returning Customer

Turn one-time Black Friday customers to repeat consumers with these spot-on retention tips

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