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How to Overcome Dataphobia When Facing CRM

Finding the right balance between rational and irrational decisions regarding your data is essential to your success. Here’s why

Customers expect fast, useful, and personalized retail shopping experiences. Customer data platforms can help.

Data drives big business. But does it have a place in the third sector? Here’s how Big Data helps nonprofits maximize their real-world impact.

Knowing your customers better, making increasingly sound business decisions, setting your brand up for long-term success… it all begins with big data

Insurance companies are finally embracing the technology available to them. Here are five ways Big Data is changing the industry