AI

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AI Identifies Trends for Levi Strauss

An advanced brand strategy allows Levi Strauss to specifically target market segments quickly. We love it when a brand embraces AI

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6 Ways Marketers Can Prepare for 2022 Right Now

The year is almost over — here’s how to get a jump on 2022

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How 3 Brands Used AI To Transform Their Relationship Marketing

Artificial intelligence won’t replace marketing professionals, but it’s already supercharging their ability to connect with customers

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Investing in AI: Why Are Marketers (Still) Struggling to Adapt?

From data scarcity and poor quality to having the right IT infrastructure and sometimes just plain old-schoolness, excuses are plenty

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Meet Ruth: Nestlé’s AI-Powered Cookie Coach Built for Engagement

Want to bake cookies but would like someone to help you through the process? How about a cookie coach?

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The Perks of Loyalty: Starbucks’ Successful Rewards Program

How Starbucks perfected CRM with its Rewards Membership

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From the Vault: AI

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: AI

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5 Vital Ways AI Can Supercharge Your Relationship Marketing Efforts

Artificial intelligence can help you optimize your relationship marketing initiatives across the board

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To Succeed in 2021, Invest in Automated Tools and Human Talent

Know when to use the personal touch and when to flip the software switch

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How Your Marketing Team Can Evolve Through the AI Revolution

While many believe AI is a death knell for human marketers, this couldn’t be further from the truth

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