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Ad Campaigns

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How the 2019 Super Bowl Marketing Campaigns Stacked Up

We’ll analyze how these six heavy-hitting advertisements performed during one of the biggest sporting events of the year

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Why Inclusive Marketing is Good for Business: Lessons from 8 Prominent Brands

From Coca-Cola to Maltesers, brands are shifting toward inclusive marketing. Why?

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Asking the Experts: How to Get the Most of Facebook Ads

Stop wasting money on Facebook campaigns: the pros weigh in on how marketers should spend their budgeting dollars

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Asking the Experts: Are Billboards Back to Being a Thing?

In an age of ever-shortening attention spans, it pays to be seen

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5 Must-Have Metrics When Choosing Content for Paid Campaigns

The tools that help marketers determine their highest-performing web content can also shed light on ad campaign strategy

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Which Paid Traffic Method is Right for Your Business?

Paying to advertise your brand is nothing new - but the most effective method depends largely on your goals, your audience, and your budget

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Click Rate Benchmarks for Different Industries — 4 Tips To Follow

Not all CTRs were created equal - when analyzing campaign results, you must differentiate between the stats to get a better understanding of their meaning

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