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Customer Modeling

Why is RFM Analysis Important In E-commerce?

RFM analysis is a customer segmentation technique based on the Pareto Principle, and if you're still not using it - here's how you should start

Adebisi Adewusi
August 04 2018

Adebisi Adewusi

Adebisi Adewusi is a freelance B2B writer and a Huffington Post Contributor. When she’s not creating compelling content for businesses, you’ll find her capturing moments with her Nikon d600.

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