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Customer Modeling

Why is RFM Analysis Important In E-commerce?

RFM analysis is a customer segmentation technique based on the Pareto Principle, and if you're still not using it - here's how you should start

Adebisi Adewusi
August 04 2018

5 Soft Skills Every Marketer Should Have

Sarah LeBoeuf | 07.09.2021

3 Creative Ways to Reduce Churn

Sarah LeBoeuf | 14.08.2021

The Do’s & Don’ts of Apologizing

Sarah LeBoeuf | 05.08.2021

Members Only: The Amazon Prime Model

Ariella Brown | 31.05.2021
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