Marketers can use all the personalization tactics they want, but without segmentation, you can’t show customers you really ‘get’ them.
Personalization Edition
 
3 Customer Segmentation Models Every Marketer Should Consider
3 Customer Segmentation Models Every Marketer Should Consider
Marketers can use all the personalization tactics they want, but without segmentation, you can’t show customers you really ‘get’ them. Check out three ways to segment your customers.
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What Is Customer Retention Rate & Why Should You Care?
What Is Customer Retention Rate & Why Should You Care?
Think of your CRR like a business insurance policy. Stay on top of your customer retention rate to help ensure a promising future.
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How to Use Personality Science to Increase Retention on a Large Scale
How to Use Personality Science to Increase Retention on a Large Scale
OCEAN is calling—and no we’re not talking about the sea and its sandy beaches. Read our guide to personality science to make sure your customers continue coming back.
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