Practical advice and actionable insights for the smart marketer
Building a brand persona requires knowing more than a customer’s age
Utilizing LINE, Messenger, and WhatsApp is a savvy decision
Airlines have made great strides in adopting digital technologies, but new marketing innovations emerge each day. What could airlines tackle next?
Forget trying to master difficult design programs and try these intuitive five DIY graphic and design sites to create your marketing magic
Luxury brands are built on exclusivity, brand heritage, and prestige. But are these elements enough to retain today’s upscale consumers?
The key to your brand’s success hinges on your customers. These tools can help you understand what your customers value — and how your brand
The use of coupons in marketing is over 100 years old. Still, coupons abide. Here’s how to maximize their modern potential.
You're using social media wrong and it's harming your business
Will livestream shopping go the way of omnichannel marketing-i.e. a requirement for successful businesses?ade
Every eCommerce customer expects transactional emails like thank yous and confirmations. What they don’t expect is to be wowed. Let’s change that
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