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Strategy

Practical advice and actionable insights for the smart marketer

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The Lost Year: What Marketing Looks Like Post-Coronavirus

Between COVID-19 and a looming recession, 2020 will be a lost year for marketers — unless we pivot to a new reality today

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3 Ways Travel Brands Are Reacting to Coronavirus

As flyers cancel travel plans in record numbers, travel brands must emphasize quality service to maintain positive relationships

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The Dos & Don’ts of Recession Marketing

If you play it right, marketing can help your business stay afloat during economic uncertainty

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Don’t Overlook These LTV Fundamentals

The obstacles to calculating your customer lifetime value aren’t mathematical, but organizational

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How Marketers Can Best Utilize Google Cloud Platform

Google Cloud Platform provides an assortment of technical and not so technical tools that can assist your marketing team in a variety of ways

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Aristotle the Marketer: What Historical Figures Teach Us About Marketing

Content marketers can learn a great deal from historical personalities like Aristotle or President Lincoln

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The Blind Leading the Brand: Identifying Gaps in Modern MarTech

Marketing technology has advanced in leaps and bounds, but it’s not without limitations. What are the most common examples, and can we even address them?

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Avoid “All-or-Nothing” Marketing by Striking a Balance

All-or-nothing marketing strategies may seem like the fastest route to success, but slow and steady still wins the race

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How Influencers Reshape Marketing Strategy

Influencer marketing has already evolved and will continue to do so. Make sure your brand is in gear

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4 Email Writing Tips to Help You Get More Conversions

Writing emails that drive conversion isn’t rocket science, but it takes some knowledge and careful planning

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