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Strategy

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3 Super-Persuasive Emotions You Haven’t Used (To Influence Sales)

Even this title uses one of them! Read on to discover which potent emotional traits your business is overlooking — before keen competitors beat you to

Sam Hurley | 03.25.2019

It Is the Age of CDPs

Marketers are learning the importance of customer data platforms for the future

Keith Loria | 03.23.2019

How Modern APIs Can Build On the Legacy Systems of Financial Institutions

Today’s rigid banking systems are vulnerable to disruption, but well-designed APIs make it easier for customers to engage

Evan F.P. | 03.20.2019

The 411 of a Successful 404

You'd be surprised how a well-thought-of 404 page can help you attract visitors and leads

Keith Loria | 03.19.2019

5 Ways Real-Time Data is Reinventing Traditional Industries

Technology isn’t just changing how we view the world, it’s also changing how we do business. From health care to music, learn from

Matt McAllister | 03.18.2019

Is Your Company Ready to Start Creating Paid Content?

Before you commit to paid advertising or similar content, take a step back and analyze which route and methodology would best suit your goals

Matt Duczeminski | 03.13.2019

Big Data Is Here to Help

Knowing your customers better, making increasingly sound business decisions, setting your brand up for long-term success… it all begins with big data

Shane Barker | 03.11.2019

A Campaign for Every Mood

Five tactics for creating campaigns that deliver to customers’ every mood

Adebisi Adewusi | 03.09.2019
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