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Strategy

Practical advice and actionable insights for the smart marketer

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Reduce Churn, Even Post-Holiday Season

How to marry promotional messages with storytelling to reduce churn and increase brand loyalty post-holiday

Keith Loria | 10.17.2019

Lapsed Customers Aren’t Lost – Reaching Out To Previous Clients

There are many strategies marketers can implement to re-engage lapsed customers across a multitude of channels

Marshall Lemon | 10.17.2019

Make Sure You’re Rewarding Your Loyal Customers Enough

Your most loyal customers are the reason your business can thrive. Are you thanking them enough for it?

Matt Duczeminski | 10.16.2019

Email Marketing Hacks for the Busiest Marketer

You can’t add hours to the day, but you can work smarter to get more done without adding hours with these marketing tips and

Lauren Dowdle | 10.10.2019

Can Diversification Save DTC Scalability in a Post-Acquisition World?

Be afraid if the majority of your eCommerce sales comes from one sales channel. Diversification isn’t the future. It’s now.

Aaron Orendorff | 10.09.2019

5 Reasons Your Subscription Box Customers Are Churning

Find out why subscription customers are leaving your business and how you can retain them.

Adebisi Adewusi | 10.08.2019

The Best Practices for Improving the Post-Purchase Experience

The post-purchase experience is key to building customer loyalty. Learn the best practices to get it right.

Adebisi Adewusi | 10.06.2019

Can Written Content Make a Brand? The Danger of Lionizing DTC Outliers

Everybody loves a winner (especially the press). Unfortunately, in the overlapping worlds of content and commerce, quantifying success is no easy task.

Aaron Orendorff | 10.03.2019

Build Long-Term Relationships Using Customer LTV

Why customer lifetime value is crucial for marketers

Keith Loria | 10.02.2019

Legacy Brands Take Note: 5 Things Digitally Native Brands Can Teach You About Marketing

D2C brands can shed light on how to market to today’s consumers.

Adebisi Adewusi | 09.30.2019
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