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Strategy

Practical advice and actionable insights for the smart marketer

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Black Friday vs Cyber Monday—How Brands Can Make the Most of Both

Make the most of Black Friday and Cyber Monday

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Asking the Experts: Stand Out in Inboxes this Holiday Season

The 12 days of emails

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Strengthen Your Company Culture

Keep your key talent by understanding how to identify and bolster your company culture

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Want to Inspire Loyalty in your Customers? Try this Old School Tactic

Brand loyalty in the modern age is fleeting. So how can you inspire loyalty?

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What Does Marketing Look Like Post-Automation?

Automation tools are essential for digitally engagement with customers. But once you've automated everything you can, what's left for the marketer?

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24 Agility-Enhancing Marketing Tools for Small Businesses on a Tight Budget

Marketing is an investment. An agile approach to marketing enables you to stretch your limited budget for all it’s worth — but only with the

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Black Friday 2019: 10 Things Smart Retailers Do to Get Customers In the Door

Times've changed. This year's Black Friday isn't last year's. Here's what you can do to make the most of it.

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5-Minute Read: Why Microcopy’s Important

Though blogs, eBooks, whitepapers, and long-form copy usually steals the spotlight, even the smallest words or phrases can convert users to your brand

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5 Tips to Keep Customers Engaged After Black Friday/Cyber Monday

Keep customers engaged during the holiday frenzy by creating a memorable, branded holiday experience.

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5 Major Testing Flaws to Avoid In Your Marketing Initiatives

While proper testing can lead to meaningful improvements, flawed testing can cause major problems for your business

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