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Strategy

Practical advice and actionable insights for the smart marketer

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The Quick and Easy Experiential Marketing Guide for 2020

While all marketing campaigns involve experiences, what sets experiential marketing apart is its focus on authentic interaction. As Amanda Zantal-Wiener explains on the HubSpot

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What We Can Learn From: A YouTuber Launching A D2C Coffee Brand

As a YouTuber, Emma Chamberlain has gained over 8.5 million subscribers and 950 million views by the end of 2019. She made it to

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The Importance of the 2nd VIP Tier

Loyalty programs are the perfect way to encourage long-standing relationships with a brand, reward customers for specific actions or purchases, and create ways to

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The 7 Biggest Testing Flaws in Marketing

While marketing testing errors may not exactly leave you with a smoky lab and pieces of equipment flung about, they can be just as disastrous

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How to Use Holiday Emails to Reach Holiday Shoppers on Their Phones

When it comes to reaching holiday shoppers, mobile is one touchpoint you really excel at. 41% of marketers find that email is the most effective

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Add to Basket: 6 Tips to Protect Yourself from Cybercrime This Holiday Season

Cybercrime will be one of 2019's biggest holiday shopping trends. Make sure you're prepared.

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11 Perfectly Written Subject Lines

It’s the first thing email subscribers see, so make sure your subject lines seize their attention.

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7 Questions to Ask When Hiring a PR Firm

It’s simple: Good publicity and earned media lead to increased exposure and a growing reputation for your brand. This piques your target audience’s

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Get the 411 on Paid Media

Marketers explain the occasionally complicated nature of paid media

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4 Marketing Lessons From “Stranger Things”

Take some marketing cues from this Netflix cult classic

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