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Strategy

Practical advice and actionable insights for the smart marketer

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The Blind Leading the Brand: Identifying Gaps in Modern MarTech

Marketing technology has advanced in leaps and bounds, but it’s not without limitations. What are the most common examples, and can we even address them?

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Avoid “All-or-Nothing” Marketing by Striking a Balance

All-or-nothing marketing strategies may seem like the fastest route to success, but slow and steady still wins the race

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How Influencers Reshape Marketing Strategy

Influencer marketing has already evolved and will continue to do so. Make sure your brand is in gear

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4 Email Writing Tips to Help You Get More Conversions

Writing emails that drive conversion isn’t rocket science, but it takes some knowledge and careful planning

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The ABCs of Survey Analysis

Survey says: Here are the best practices for your survey analysis

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The Secret to a Successful Relationship is Simple: Be Honest

Business relationships work the same as real life relationships. Find out why

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Get Ready to Calculate the 5 Most Important KPIs for Your Campaigns

Learn about the most important Campaign KPIs and save yourself from KPI overload

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4 Brands That Successfully Used Word-of-Mouth Marketing

Word-of-mouth marketing gets customers talking about your brand at no cost. Here’s a run-down of some brands that mastered the art of it

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The Quick and Easy Experiential Marketing Guide for 2020

These five fundamental principles will help you successfully navigate this tricky strategy

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What We Can Learn From: A YouTuber Launching A D2C Coffee Brand

Clear values from the get-go and authenticity, fueled by word-of-mouth. Smells like great foundations for relationship marketing

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