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Strategy

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How to Make Your Digital Strategy More Personalized

With consumers ignoring most of the marketing messages directed at them, it's hard to stand out. Here's what you can do to attract

Michael Brenner | 08.15.2018

Should Product Marketers Prioritize Referrals Over Retention?

Are we getting over-obsessed with minimizing churn and maximizing renewals? What if we were actually better off inspiring brand evangelism?

Ben Jacobson | 08.13.2018

Your Email Address Got Blacklisted – Now What?

The “gatekeeping” process all emails go through after delivery, why an IP address or email address may get blacklisted, and how to get taken off

Matt Duczeminski | 08.11.2018

Level Up Your Customer Loyalty with Gamification

Don't mistake gamification of loyalty programs as a trend - it's here to stay and evolve, and you must evolve with it or you

Michael Brenner | 08.06.2018

4 Powerful Tools To Help You Prevent Cart Abandonment

Nobody likes an empty cart. Use these proven methods to decrease abandonment and increase revenues

Adebisi Adewusi | 07.31.2018

How Immersive Environments Redefine The Modern Retail Experience

Amid plummeting revenues, hopeful retail brands are investing in emerging technologies to try and breathe new life into their shopping experience

Evan F.P. | 07.30.2018

The Multi-Channel Campaign: An Integrated Tale

Over half of all customer interactions occur during a multi-channel journey. Are you ready to roll up your sleeves to meet your customers where

Marijana Kay | 07.26.2018

When is a Tiered Loyalty Program the Right Choice?

Tiered loyalty programs can help marketers extract more value from their VIP customers. But implementing such a program isn’t always so easy

Matt McAllister | 07.24.2018
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