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Twist and Shout: How Aviation Gin Rode Peloton’s Failure

Usually, when a video goes viral, it's considered a good sign for the brand. There are some exceptions, however. But even then, it's If ever there was a campaign that built up a strong adverse reaction, it was the Peloton ad for the 2019 holiday season. Entitled "The More from PostFunnel on brand identity: Building Your Brand Personae Using Brand Personality to Delight Customers Three Recent Viral Marketing Moments—and What You Can While comments are turned off for the YouTube video above, Peloton could not turn off the comments that sprang up on social media, and that In an emailed statement to CNBC, Peloton declared: "While we're disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful In other words, "for those who didn't get that our commercial is a positive message, that's your error, and you disappoint us. But As Jason Aten wrote in Inc.,the response is "about as passive-aggressive as a non-apology can be." Faced with the fact that people Just as that doesn't work in trying to fix a fight with a friend or family member, telling customers they misread intentions is not But that same lemon was picked up as a twist to a cocktail in the brilliantly timed release of the ad starring Monica Ruiz, the Comments also come through on the video on Instagram and on Twitter, not to mention the dozens of online articles that referenced the Aviation Gin One of the owners of the Aviation brand is the actor Ryan Reynolds. He told the New York Times that he and his partner George The commercial was shot on Friday, December 6, and released the same night. Reynolds put out a tweet and Facebook post that embedded the video There is no bike in the bar that is the setting for this ad but do note that there is a lemon peel garnishing each Indeed, from an objective point of view, promoting exercise is healthier than promoting drinking. But what the Aviation Gin ad gets right that the Peloton Had Peloton's marketing team acted with the same creativity and agility as Aviation Gin did, they could have come up with their own follow

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À La Cart Marketing

Some of the exhibits at this year’s CES were not brand new but a kind of “new and improved” version of products previously released

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That’s the Way the Cookie Crumbles

On January 14, Google dropped some bombshell news on its Chromium blog, Building a more private web: A path towards making third party cookies obsolete

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Beauty is in the AI of the Beholder

Beholder Among the revelations at this year’s CES was a beauty device developed by L’Oréal’s Technology Incubator called Perso. It combines

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Ready or Not CCPA is Here (And You’re Probably Not)

On January 1, 2020, the California Consumer Privacy Act (CCPA), which passed into law on June 28, 2018, took effect. Businesses had well over a

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What We Can Learn From: A YouTuber Launching A D2C Coffee Brand

As a YouTuber, Emma Chamberlain has gained over 8.5 million subscribers and 950 million views by the end of 2019. She made it to

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