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Powwow

Savvy marketing practitioners share their best advice and strategies

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“The best marketers I’ve seen had glorious failures”

Our latest Powwow features SodaStream’s CMO: We talked about his marketing org, brands that inspire him and why he likes to keep customers on their toes

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“Marketers must see the customer’s point of view before doing anything else”

We spoke with Melita's Head of Marketing on how they fold their ethos into their marketing, what it means to practice connectivity, and their funnel.

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“We’ve seen how manual offers tailored to the customer work better”

We picked the brain of lastminute.com's CMO to hear his thoughts on future trends, his marketing team org, and the booming travel industry

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“Data science enables a personalized experience without being creepy”

Boxed's VP of Growth shares his thoughts on the bulk-sized wholesale ecosystem, the company's path to success and the ideal marketing org structure

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“Personalization on a one-to-one basis will be within reach very, very soon”

Culture Trip’s VP of Product Marketing shares her insights on the travel and leisure industry and how they’re using print to stay ahead of their competition

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“The End Goal is to Try to Have a One-to-One Experience for Everybody”

Barnes & Noble's Senior Manager of CRM Marketing divulges how client behavior has drastically altered their marketing approach

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“Go Online Now, Every Other Thing You’ll See is a Video”

PostFunnel sat down with Vimeo's Director of Growth and Product Marketing to learn how quality video can transform your brand

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“Every Word Matters, Every Step, Every Fraction of a Hip Pivot”

A poet, an author, an expert marketer and a former MMA fighter. Post Funnel sat down with Cameron Conaway for a fascinating chat

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“First and Foremost We’re Asking Ourselves, ‘Who Are We Doing This For’?”

What did email marketing look like a decade ago and what makes a great campaign now? We sat down with LuckyVitamin’s Senior Marketing Manager to find out

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“We see a big change in mentality, a sense of community around data and tech”

Data savant Enrique Colin struggles constantly to close the gap between the changing technology and the customer. We met him for an inspiring chat

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“How do I know the moment I’ve truly grabbed their attention?”

Outbrain is synonymous with "content marketing," but how does the content marketer market to content providers? Read the full interview

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