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Brand Prix

Two brands, two customer journeys, one retention champion

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Kiehl’s vs. Liz Earle: The Cross-Atlantic Cosmetic Battle

Welcome to our 9th Brand Prix, where we compare two cosmetic brands. One is American, the other is British. Who won the war? Read on to find out

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Waitrose vs. Sainsbury’s: I’m All Lost in the Supermarket

Welcome to Brand Prix #8, we determined whether these brands' on-line buying experience is smooth like a clean aisle or bumpy like a 3-wheel shopping cart

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Brooklinen vs. Parachute: Don’t Sleep On Your Retention

Welcome to Brand Prix #7, where we determined whether these brand's marketing strategy is a dream come true or whether the tactics put us to sleep.

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Sunglass Hut vs. Warby Parker: A Marketing Vision or Eyesore?

Welcome to Brand Prix #6, where we tested two eyewear retailers' retention strategies. How'd they do? See for yourself

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Groupon vs. Living Social: Is Retention a Done Deal?

Welcome to Brand Prix #5, where we tested which deal site's retention strategy pays off more in the end

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Gap vs. Zara: Is Zero Effort Better Than Blast Emails?

Welcome to Brand Prix #4, where we examined the retention strategies of two trendy global retailers fashionably dressing the younger generations: Gap Kids a

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Banana Republic vs. J.Crew: You CAN Put A Price On Retention

Welcome to Brand Prix #3, where we compared the customer journey of two All-American fashion brands - Banana Republic and J.Crew

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Walmart vs. Target: Two Superstores, One Winner

Our second Brand Prix project looked into the overall customer experience the two retail mega-giants supply to their clients

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Adidas vs. Nike: Who Won the Race to Retention Excellence?

PostFunnel introduces its Brand Prix series: the competition in overall retail communication performance. First up: The two sportswear giants

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