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Brand Marketing Spotlight

How B2C giants use their brand to fuel relationship marketing

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McDonald’s Marketing Strategy: Staying Transparent While Under Fire

The latest McDonald’s marketing strategy is to counter negative brand perceptions with transparency — and it seems to be paying off

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Girl Scouts Marketing: How Local Cookie Sales Become Viral Sensations

With the humble cookie sale, Girl Scouts prove themselves to be ingenious marketers who use authenticity, education, and humor to reach and retain customers

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