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Brand Marketing Spotlight

How B2C giants use their brand to fuel relationship marketing

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Habitat Clothes & Marketing: How to Grow Without Losing Your Personal Touch

Habitat Clothes reached over 1,000 independent boutiques by staying true to its small-scale brand messaging

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Lowe’s Marketing Strategy — Prioritizing Customer Needs During COVID-19

Instead of cutting back during COVID-19, Lowe’s is doubling down on campaigns to support at-home customers, employees, and first responders

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The North Face Marketing Strategy — Overcome Challenges with Human Connections

By prioritizing brand authenticity over gimmicks, The North Face was able to survive a genuine marketing crisis when it emerged

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McDonald’s Marketing Strategy: Staying Transparent While Under Fire

The latest McDonald’s marketing strategy is to counter negative brand perceptions with transparency — and it seems to be paying off

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Girl Scouts Marketing: How Local Cookie Sales Become Viral Sensations

With the humble cookie sale, Girl Scouts prove themselves to be ingenious marketers who use authenticity, education, and humor to reach and retain customers

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