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Asking the Experts

A journalistic dive into marketing's familiar pain points with the pros

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Asking the Experts: Is Homepage Traffic Still Relevant?

So, how should we measure digital success in 2019? We asked 6 professionals for their take on the current state of digital marketing

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Five Technologies Reshaping Customer Experience

A look at some of the biggest ways tech is making an impact

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7 New Strategies to Reduce Customer Churn

It starts by understanding why users leave in the first place

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Asking The Experts: The Customer Journey is Vital (A Rebuttal)

It’s not what it once was, but the customer journey has evolved into an essential business tool

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Asking the Experts: The Need for a Customer Journey is Over

Experts weigh in on why they feel it’s an archaic approach

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From the Experts: The Secret To Successful Database Marketing

To deliver personalized customers' communications, you need a CRM platform.

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The Rise of the Marketing Data Scientist

Tips for data scientists in the increasingly data-centric marketing world

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Asking the Experts: Improving Your Facebook Business Page Rankings

Encouraging a high Facebook page ranking begins with utilizing available tools that'll strengthen your community

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Asking the Experts: Refining the Elusive Definition of Churn

This has to be more than just a metric. A successful war on churn can mean the world to your business. We gathered some pros for their takes

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Asking the Experts: How to Get the Most of Facebook Ads

Stop wasting money on Facebook campaigns: the pros weigh in on how marketers should spend their budgeting dollars

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Asking the Experts: How is Amazon Conquering the Advertising Realm?

Amazon’s advertising services are reshaping customer targeting and personal sales. 3 pros share their insights

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